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Cover image for Wake Up Call

Wake Up Call

by Deb Finch
ebook
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<p>In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.<br><br>In <em>Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media</em>, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.<br><br>Encapsulating her motto, "'More Posts' Is Not a Strategy! #MPINS", this book dives deep into:<br></p><p><br></p><p>

  • How the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action</p><p>
  • Why nonprofits need a marketing plan and how to put strategy into action</p><p>
  • How to use social media in good and bad times</p><p><em>
  • And more...</em></p><p><em></em><br></p><p> <em>Wake Up Call</em> also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS – a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game.<br></p>

    • Formats

    • Kindle Book
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    • EPUB ebook

    subjects

    Languages

    • English